Our work for the brand resulted in
dispensing with the original mascot
who had served the company well.
Along with fresh color palette,
typeface and layout principle, a
strong brand voice was introduced
that centered on a positive attitude.
Tak makaron is established in
1994 and it is one of the biggest
food industrial groups in iran - mostly
focused on wide range of pastas,
which we created the brand identity
and the entire visual system.
All the elements mentioned above
come together and create a strong
A whole range of downstream
deliverables, including collaterals,
internal communications, above the
line communications were developed.